Blog - pubGENIUS

Pubgenius Blog

We help our clients build delightful customer experiences. We create unique digital products from concept to final design solutions.

5 Reasons You Need a Professional WordPress Developer

How to budget for a professionally designed website

What Is Programmatic TV and How It Works

Top 5 Mobile App Development Trends in 2022

Top 5 Chrome Extensions for Screen Recording

How to Identify a Good Programmatic Platform

5 Ways to Increase Ad Revenue Through Optimization

Everything You Need to Know About Digital Ad Operations

What Is a Programmatic Media Buying Agency?

What Makes a Good Business Website?

Top 5 Mobile App Development Tips [2022]

6 Mistakes To Avoid While Developing a Custom Chrome Extension

Top-rated Chrome Extensions for Tab Management

Top 7 Chrome Extensions To Boost Your Productivity In 2022

Why You Should Get a Custom Browser Extension

How to Estimate Ad Revenues as a Publisher

Are Google Chrome Extensions Safe To Use?

Top 7 Trending Safari Extensions in 2022

Why choose pubGENIUS development consulting over plug and play options

Top 5 WordPress eCommerce Plugins [2022]

What Is Amazon DSP and How It Works

DSP vs. Ad Network. What's the Difference?

Frustrating Aspects Of Building Your Own Site

Porting Your Chrome Extension To Firefox

A Guide to Chrome Extension Development 2022

Programmatic Ad Specialist - What to Look For

Top 10 Chrome Extensions for Developers 2022

5 things to look for in a WordPress Developer

Risks and Dangers of Programmatic Advertising for Publishers

Benefits of Custom Chrome Extension Development

Guide to White Label Programmatic Advertising

What You Need to Know About Supply Side Platforms

Top 7 Ways to Maximize Ad Revenue For Your Website

Publisher's Guide on Self Serve Programmatic Advertising

How to Hire a Chrome Extension Developer

Top WordPress Security Plugins

How to Find Best eCPM Mobile Ad Network

A Step-by-Step Guide to Porting Your Chrome Extension to Safari

Website Security - What is SSL, TLS and HTTPS?

Why You Need a Custom WordPress Website

6 WordPress Performance Tips for a Super Fast Website

Best WordPress Security Plugins

A Publisher’s Guide on Choosing Programmatic Advertising Solutions

Best Managed WordPress Hosting in 2022

How to Monetize Directory Websites

How to update the PHP version in WordPress in 2022

How to Choose an SSP: Key Tips for Publishers

5 Reasons You Need a Professional WordPress Developer

5 Reasons You Need a Professional WordPress Developer

Outsourced Ad Operations

Outsourced Ad Operations and Why It’s a Good Strategy

Leveraging Ad Exchanges as a Publisher

7 Ways to Boost Ad Revenues

The 7 Ways To Boost Ad Revenues You Need To Try

hat is Ad Fraud and how it can damage your ad revenues

How Ad Fraud Damages Your Ad Revenues

8 Tips to Reduce Your Bounce Rate

Reducing High Bounce Rate - 8 Pro Tips for Better Engagement and Conversions

3 Most common Ad Stack Problems and How to Fix Them

3 Most Common Ad Stack Problems and How to Fix Them

8 Proven Ad Stack Optimization Strategies

8 Proven Ad Stack Optimization Strategies

Rich Media Ads

Rich Media Ads - Why They Are Better Than Static Banners

Client-Side vs. Server-Side Header Bidding

Real Time Bidding (RTB)

Real-Time Bidding (RTB) and How It Works

In-House vs. Outsourced Ad Ops. What to Choose?

Google Core Web Vitals Update Article to talk about what is new in 2021

Google Core Web Vitals Update : What Publishers Need to Know

Demand Side Platform

What is a Demand-Side Platform (DSP) and How It Works

Supply-Side Platform (SSP) - Functionality and Features

Summary picture for the article on client-side vs server-side headerbidding. Also translates into our call to action section of the post.

Invalid Traffic (IVT) & Ad Fraud - How to Eliminate

Shadow Banning

What Is Shadow Banning and How to Prevent It

ad viewability

Ad Viewability - Why It Is Important, and How to Improve It

ad formats

4 Powerful Digital Ad Formats for a Publisher to Utilize

Adx vs Adsense

AdSense vs. AdX. Which Platform Is Better for Publishers?

Lazy Loading Ads - Improved User Experience and CTR

Asian Pacific American Heritage Month

Asian Pacific American Heritage Month

AdStack

What Is an Ad Stack - Components and Elements

Ad Blindness Domain Picture

Ad Blindness - Why Your Ad Has Low CTR and How to Fix It

The Difference Between CTV and OTT Ads

The Future of TV Advertising - Pros and Cons of CTV and OTT

metrics that matter

Metrics That Matter, CPM, eCPM, and RPM

Making Sense of Google’s Ad Products

Header Bidding = Better Bidding

Internet Trends July 2020

Simple Ways to Increase Your Ad Revenue

PubGenius Spotlight - Jeremy Crawford (Co-founder and COO)

CPM, RPM, and rCPM

CPM, RPM, and eCPM - Formulas and Calculations

Data Science in Programmatic Advertising